fishing custom stickbait white trevs lures Aleks

Our Story

Kia ora! I'm the creator behind Trev's Lures, born and raised in the heart of New Zealand. As a kid, some of my fondest memories are of spending long, sunny days out on the water with my dad, fishing and learning the ropes of the craft. It wasn’t just about the catch—it was the time spent together and the lessons learned along the way.

As I grew older, I developed a passion for design and 3D printing, and I realized I could combine these skills with my dad's love for fishing to create something truly special. What started as custom lures made as gifts for friends and family quickly gained attention. People loved them and began asking to buy them for themselves and their mates, which sparked the creation of Trev’s Lures.

Each lure is crafted with care, innovation, and a personal touch, designed to help you reel in that perfect catch. Whether you're a seasoned angler or just starting out, I hope my lures bring you as much joy and success on the water as they’ve brought to me.

Thank you for supporting Trev's Lures—where passion, design, and fishing come together.

- Aleks