A New Vision for Stickbaits: The Evolution of the Dynamic Eye

When it comes to fishing, details matter. Predatory fish, like kingfish, are highly visual hunters. They rely on flashes of movement and reflections in the water to detect and pursue prey. That’s why we’ve introduced a game-changing feature in our custom stickbait design—the Dynamic Eye, a reflective, pigmented eye designed to maximize visibility, add sound, and boost the lure’s overall performance.

From Basic to Dynamic Eyes: The Journey

Initially, we started with a simpler solution—stick-on eyes placed directly on the lure’s body. While they worked in the short term, they quickly presented several issues. Stick-on eyes weren’t durable enough to handle repeated casting or trolling behind a boat and didn’t offer much beyond a static visual effect. After a few trials and errors, we knew a more durable and feature-packed solution was needed.

That’s when the Dynamic Eye concept was born. Instead of a fixed, stick-on eye, we designed a loose-mounted reflective eye that is inserted directly onto the wire running through the lure. This simple yet effective upgrade adds not only durability but also exciting new features like motion, sound, and increased reflectivity, making it far more than just a cosmetic detail.

What Makes the Dynamic Eye Special?

The Dynamic Eye brings multiple benefits to the table, enhancing the stickbait’s attraction through sight, sound, and motion:

1. High Visibility with Reflective Flash
   The Dynamic Eye is housed loosely within a cavity in the lure’s body, surrounded by a radius that amplifies its visibility. As the stickbait moves through the water, the eye spins and reflects light from various angles, mimicking the flash of a real baitfish’s eye. This increased reflectivity is crucial for attracting predators like kingfish, especially in deeper or murkier waters.

2. Built-In Rattle for Added Sound
   Since the Dynamic Eye is loosely mounted, it not only spins but also creates a subtle rattling sound as the lure moves. This sound mimics the natural noise produced by distressed baitfish, adding an auditory trigger that draws fish in from a distance. Whether you’re trolling or casting, the combination of light reflection and sound increases your chances of getting a strike.

3. Simplified and Durable Design
   Unlike stick-on eyes that can peel off or wear out over time, the Dynamic Eye is integrated directly into the wire assembly, making it far more durable. This simplified design reduces the risk of failure during intense fishing sessions, whether you’re battling strong currents or trolling at high speeds from a boat. It also makes assembly easier and ensures consistency across all lures.

Versatility for Every Fishing Scenario

The Dynamic Eye enhances stickbait performance in a variety of fishing scenarios. Whether you’re casting from shore, targeting reef-dwelling predators, or trolling offshore, this feature-packed lure adapts to your technique. The spinning eye creates erratic flashes of light and sound, giving predators multiple cues to attack.

For anglers targeting big game fish like kingfish, this innovation offers a competitive edge. It not only improves visibility but also makes the lure more lifelike by simulating real baitfish behavior. Paired with high-quality fishing gear and a reliable fishing rod, this custom stickbait becomes a must-have tool for any serious angler.

A New Era of Custom Fishing Gear

The introduction of the Dynamic Eye represents a significant leap forward in custom fishing gear design. It’s not just an aesthetic improvement—it’s a functional upgrade that combines simplicity, durability, and enhanced performance. Whether you’re out on the water for a day of fun or competing in a serious fishing tournament, this stickbait is designed to deliver.

Stay tuned for more updates as we continue to push the boundaries of fishing innovation. With features like the Dynamic Eye, we’re not just creating lures—we’re crafting tools to help you land your next big catch!